How Site Visitors and Readers Feel About It
It is indisputable that consumers make purchase decisions and commitments based on how they F E E L about a brand and how much they can identify with the brands perceived philosophy. Don’t make the mistake to think that a dental practice or a medical practitioner does not need a philosophy. A medical entity is no different to a fashion shop when it comes to the basic principle of content and brand building.
First class content will help your practice to transfer the “feel” of your philosophy to your site visitors, readers and patients and subsequently translate it into a brand people want and be happy and proud to be associated with.
You will never get a second chance to make a first impression.
The simple fact is, that nobody can make a first impression twice. In the digital environment we all live , content is a tremendously important medium. It is the quality and substance of the content that is ultimately responsible for making that all important “first impression” on your potential patients and readers “on your behalf”
A survey presented by TMG tells that, 62% of buyers/consumers declared that they feel much better about a store or company that produces high quality content on a regular basis.
This simple statistic makes it clear just how big the role the internet has in delivering brand messages. Furthermore it demonstrates how important the content is to consumers. This should be enough to convince every dental or medical practitioner that only the best content will do and provide the motivation to ensure that high quality content becomes a natural part of the practice website, and marketing material.
Our mission is always to deliver the very best marketing results possible, but without the help of quality content we could not make good on our promise.