Mobile Marketing – an effective way to reach out
Why dental and medical practitioners should look at mobile marketing!
Mobile marketing is like many other forms of digital marketing a multi-channel, approach and strategy. The goal is to reach out to one or to several segments of your pre-defined existing and potential future patient audience, and deliver your marketing message directly to their smartphones and other mobile devices such as tablets through the use of your corporate dental/medical website or email.
In addition, SMS and MMS (Multimedia Messaging Service), are also widely accepted formats to send messages which can include multimedia content from and to mobile phones via a cellular network. Social media, and apps are additional delivery choices for your marketing and brand building messages.
- At least 80% of internet users have a smartphone.
- Mobile devices, including smartphones as well as tablets, are responsible for 60% of digital media consumption by users from within the U.S.
- In 2013 Google released a statement saying they anticipate search queries on mobile devices to surpass desktop searches by the end of 2015. And they have been bang on the money.
- Mobile Search has exceeded desktop search and will continue to grow in 2017.
Successful mobile marketing requires an understanding of who your mobile audience is and could be. Once identified, we create high quality content your audience will love and want to engage with. We make sure that your content looks good on all their different mobile platforms and screen sizes. Finally, we deliver your advertising message to your audience with the help of SMS/MMS marketing, including mobile apps where possible and appropriate.